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Packaging And Design

Ferrero Group Pledges To Commit To 100% Sustainable Packaging

The Ferrero Group has announced its commitment plans to make all of its packaging 100% reusable, recyclable or compostable by 2025, according to its recently released Corporate Social Responsibility Report.

The commitment referred to by the Italian confectionary company in its 10th CSR Report, entitled the Ellen MacArthur Foundation’s New Plastics Economy Global Commitment was created in 2018, to help businesses and governments 'to commit to a set of ambitious 2025 targets'.

"The New Plastics Economy Global Commitment unites businesses, governments and others behind a clear vision of a circular economy for plastic," explained Sander Defruyt, Lead of the New Plastics Economy initiative at the Ellen MacArthur Foundation.

"Our vision is for a world where plastic never becomes waste or pollution. It will be a challenging journey, but by coming together we can eliminate the plastics we don’t need and innovate, so the plastics we do need can be safely and easily circulated – keeping them in the economy and out of the environment.”

'Responsible Approach'

To achieve this new challenging commitment, Ferrero said that it 'will engage its entire group, suppliers and partners'.

The Nutella maker outlined that investments in R&D and Open Innovation, as well as working in partnerships, will drive the Ferrero strategy to eliminate unnecessary plastic packaging without compromising the quality and freshness of its products.

"Ferrero has always taken a responsible approach to delivering high-quality product experiences that positively contribute to both today and tomorrow’s society," said Giovanni Ferrero, Executive Chairman of the Ferrero Group.

"This belief continues to drive us towards a responsible value chain by sourcing sustainably, producing sustainably and now by further strengthening our commitment to more sustainable packaging."

© 2019 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. Click sign-up to subscribe to Checkout.

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