Finnish food group Raisio, who produce Benecol, has announced its goal to phase out the plastic packaging in its consumer products by the end of 2023.
The group will ensure that all consumer packaging will be recyclable, and will include clearer recycling instructions on the packages in order to help consumers recycle more effectively.
“We are gradually abandoning plastic packaging. At first, we will invest in the recyclability of our plastic packaging and reduce the amount of plastic. Our main goal is to completely stop the use of plastic packaging in our consumer products by the end of 2023,” says Pekka Kuusniemi, Raisio’s President and CEO.
More than half of Raisio’s consumer packages are already made of paper or cardboard, including its Elovena flakes and instant porridges.
The move is in line with Raisio’s “Food for Health, Heart and Earth" campaign, in addition to its new Good Food Plan, setting goals for the Group’s responsibility work over the years 2019-2023.
“Our packaging goal is ambitious because we genuinely care about the future of the Earth and want to contribute to the sustainability of the food chain. We want to be a trailblazer in the entire sector,” Kuusniemi added.
“Since our goal is challenging, we cannot achieve it alone. We challenge the packaging industry to develop cardboard-based packaging, particularly for foods traditionally packed in plastic.”
© 2018 Checkout – your source for the latest Irish retail news. Article by Aidan O’Sullivan. Click subscribe to sign up for the Checkout print edition.