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Coca-Cola Accelerates Journey Towards A 'World Without Waste'

By Maev Martin
Coca-Cola Accelerates Journey Towards A 'World Without Waste'

Coca-Cola has announced two further milestones in its ambition to achieve a 'World Without Waste' by 2030.

Over the past two years Coca-Cola said that it has been accelerating its sustainable packaging strategy and today marks a significant moment in this journey with the rollout of its new KeelClip packaging.

KeelClip is an innovative cardboard packaging solution that is now in use on all four, six and eight multi-pack cans from the Coca-Cola portfolio.

The introduction of this new packaging will eliminate the use of more than 200 tonnes of shrink wrap plastic across the island of Ireland annually, the drinks giant said.   

Petre Sandru, country manager, Coca-Cola Ireland said: Despite this unpredictable year, as a system, we have remained focused on achieving our ambition of a World Without Waste. Central to this is our investment in more sustainable packaging design, and ensuring our products are as easy to recycle as possible."


“Earlier this year we announced our plans to introduce KeelClip packaging and we’re delighted to see it now in market," he said.  

Transition Of Sprite Bottle 

The company has also announced its transition of the iconic Sprite green bottle to a clear bottle.

While Sprite bottles have always been 100% recyclable, the colour made it harder for them to be recycled back into clear bottles through mechanical recycling, Coca-Cola explained. 

The switch from green to clear will significantly increase the value of the bottles when being reused or re-purposed, the company said. 


Sandru commented: "The transition of the iconic green Sprite bottle to a clear bottle is also another move made by us to ensure our packaging is easy to recycle enhancing efforts to keep materials in use for as long as possible."

“Our efforts won’t stop there. We’re continuing to champion greater collection and recycling of our packaging, with an ambition to collect back and recycle 100% of all bottles and cans we sell by 2030," he added.  

In 2021, Coca-Cola said that it will also move to cardboard solutions for all larger multi-pack cans, eliminating a total of 585 tonnes of plastic annually.

© 2020 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. Click sign-up to subscribe to Checkout. 

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