More than 150 Coca-Cola employees took to Ireland's beaches last Friday (13 September) to remove 213 bags of litter.
The volunteering initiative, which took place ahead of next weekend’s Big Beach Clean event, is part of the company’s ongoing strategy to achieve a world without waste.
Together, Coca-Cola Hellenic Bottling Company (HBC) and the Coca-Cola Company employ 1,600 people in Dublin, Ballina, Wexford, Drogheda, Lisburn, Cork and Tuam.
Employees from all locations took part in six beaches cleans across the island to help remove marine litter from Ireland’s coastline.
"Clearing beaches of unwanted litter not only benefits the marine environment but will hopefully inspire others across the island to do the same in the coming weekend," highlighted Matthieu Seguin, general manager, Coca-Cola Hellenic Bottling Company (HBC) Ireland and Northern Ireland.
An estimated 1.5 tonnes of litter were removed from the coast over the course of the day thanks to the trojan effort of volunteers, the drink giant said.
"Our participation in the Big Beach Clean is part of our efforts to help create a world without waste. We recognise that with our market-leading brands comes a responsibility to help tackle the issue of waste at its source." Seguin added.
Coca-Cola’s global sustainable strategy, World Without Waste, aims to design more sustainable packaging and collect the equivalent of every bottle and can it sells by 2030. The strategy also aims to inspire behavioural change in relation to recycling and the responsible disposal of waste.
© 2019 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. Click subscribe to sign up for the Checkout print edition.