Coca-Cola Hellenic Bottling Company (HBC) Ireland and the National Ploughing Championships (NPC) recently announced that all soft drink and water bottles sold at the 2019 event will contain at least 50% recycled plastic.
This year's event will take place from 17 – 19 September in Fenagh, Co. Carlow.
Anna May McHugh, managing director, NPA said that the announcement is incredibly fitting given that sustainability is a key theme for this year’s event.
As part of its journey to create a world without waste, Coca-Cola HBC recently announced that it now bottles its Deep RiverRock water range using 100% recycled PET (plastic) and integrates 50% recycled plastic into all its 500ml soft drink bottles, which include Coca-Cola, Coca-Cola Zero Sugar, Diet Coke, Fanta and Sprite.
Virgin PET Eliminated
The NPA will be the first national event to see the roll-out of these new packs made from recycled PET. The partnership will see more than 3.5 tonnes of virgin PET eliminated from circulation at the event.
"As long-standing partners to the National Ploughing Championships, we know that they share our commitment to creating a world without waste and we’re pleased to partner with them on this initiative to eliminate more than 3.5 tonnes tonnes of virgin PET over the three-day event,” Cathal Garvey, national events manager, Coca-Cola HBC Ireland and Northern Ireland explained.
In addition to including recycling messages across all its packs, Coca-Cola HBC said that it will further support the NPA with recycling infrastructure at key selling points on site.
© 2018 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. Click subscribe to sign up for the Checkout print edition.