3:Rock Offers New Business Signage Solutions As ‘COVID-19 Fatigue’ Sets In
Published on Apr 24 2020 2:50 PM
Branding and signage experts 3:Rock has created a full range of COVID-19 warning collateral such a signage, protective screens and hand sanitiser stations for retailers and businesses, looking to update their signage during these unprecedented times.
The North Dublin based company noted that from talking to some of its clients, many customers are getting a little ‘COVID-19 fatigued’ with all of the warning signs and within the retail trade 'there is a fear that the pandemic has inevitably made online shopping stronger'.
"Bricks and mortar stores are fearful of what the ‘new normal’ will look like when they reopen and how this will impact on in-store customer experience which is what differentiates retail from online," said Keith Nolan, head of production development, 3:Rock.
"While customer and staff safety is paramount particularly with the tentative manner they will need to reopen, customer engagement will be greatly affected," he added.
"Such is the indoctrination on the public psyche that’s its widely accepted that hand sanitation station and sneeze screens are here to stay."
Due to the Corona virus pandemic many doctors surgeries will need permanent protection for their staff.
Recently the company worked closely with it's client Centric Health to provide glass screens in their clinic in Raheny, Dublin.
"Our expert joiners created a brand new curved countertop with embedded glass panels to produce this seamless practical and safe solution," Nolan outlined.
"We also produced some clear desk dividers and used beautiful chrome fittings."
Nolan explained that he then over laid the new top over the existing one to make it look as if it has always been an intentional design feature a opposed to an afterthought.
"We have been working hard to help our clients to better navigate through this process by designing non-invasive permanent protective screens from better materials like glass," Nolan said.
"We have designed them to be as minimal and seamless as possible and have deliberately kept the COVID-19 warning messages below eye level but still prominent," he explained.
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