From next month, every plastic bottle of Deep RiverRock will be made from 100% recycled PET plastic (rPET).
The news was announced yesterday by Coca-Cola HBC following the news that the company’s water brand in Austria will also be made from rPET.
Matthieu Seguin, General Manager of Coca‑Cola HBC Ireland and Northern Ireland, said that the group has been “working tirelessly to make our packaging more sustainable, and to encourage actions that inspire recycling and the responsible disposal of waste”.
World Without Waste
“This change across our Deep RiverRock PET portfolio highlights this commitment to taking meaningful action throughout the business and is just one of a number of actions we are taking as part of our commitment to creating a world without waste,” he said.
The move was welcomed by Ireland’s Minister for Communications, Climate Action and Environment, Richard Bruton, who said that we still have a lot to do when it comes to plastic and sustainability.
“Today’s announcement by Deep RiverRock, will remove over 500 tonnes of virgin plastic from our waste streams and I welcome such industry leadership in pioneering parts of this journey,” the Minister said.
“There are opportunities right through the supply chain for entrepreneurs to make an impact and we need to create a framework to ensure that these opportunities can be seized.”
The move is part of the company’s World Without Waste strategy, a joint initiative with The Coca‑Cola Company, which aims to make all of its consumer packaging 100% recyclable by 2025 and ensure that its packaging is made of at least 50% recycled material by 2030.
© 2019 Checkout – your source for the latest Irish retail news. Article by Aidan O’Sullivan. Click sign-up to subscribe to Checkout.