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Heinz Launches New Limited-Edition ‘Mayo For Sam’ Bottle

By Donna Ahern
Heinz Launches New Limited-Edition ‘Mayo For Sam’ Bottle

To celebrate the return of sport and the summer of Gaelic games in Ireland, Heinz [Seriously] Good Mayonnaise has launched a new limited-edition bottle – Heinz [Seriously] Good Mayo for Sam.

According to Heinz Ireland, linking to the well-known saying ‘Mayo for Sam’, referring to the Co. Mayo football team’s quest for the Sam Maguire Cup.

To mark the 70th anniversary of Co. Mayo’s last win at the All-Ireland Final in 1951, just 1,951 bottles of Heinz [Seriously] Good Mayo for Sam are available to buy for €3 through the 'Heinz To Home' website.

Commenting on the new bottle, David Adams, head of Heinz Ireland, said, “Here at Heinz Ireland, we are [Seriously] impressed by the sense of pride that people have in their county colours, most notably Co. Mayo’s unyielding support and loyalty for their team."

"So, from one mayo to another, we thought it was the perfect time to throw our support behind them. And what better way than celebrating the world famous ‘Mayo for Sam’ slogan,” he added.


Heinz Competition

To coincide with the 2021 All-Ireland Football ChampionshipHeinz [Seriously] Good Mayonnaise announced it has launched a new competition to create the very first All-Ireland Sandwich.

Nominated by the public, the Heinz [Seriously] Good Mayonnaise All-Ireland Sandwich will contain 32 [Seriously] fillings – one from each of the 32 counties, the company explained.

“We all love eating sandwiches and a match-day sandwich eaten on our laps either in the stands or at home is an integral part of any game. So we wanted to create something special for the return of the sport this summer. The final All-Ireland sandwich will contain 32 [Seriously] delicious ingredients – held lovingly together by lashings of our delicious Heinz [Seriously] Good Mayonnaise.

“Nominated by you, each ingredient will represent the very best of Irish produce from up and down the land. From bread to cheese, gherkins and watercress, to black pudding and radishes, we want as many nominations as possible. Ultimately, we want to create the perfect halftime treat and one that can feed the entire family! I can’t wait to try it”.


The final sandwich recipe will be released ahead of the All-Ireland final in August.

2021 Checkout – your source for the latest Irish retail news. For more Packaging news click here. Click sign up to subscribe to Checkout.

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