Heinz is marking the nationwide launch of its new paperboard Eco-Friendly Sleeve Multipack with the help of four artists who have each created limited edition designs for the packaging.
“Our new Eco-Friendly Sleeve uses no glue, the paperboard is fully recyclable and comes from sustainably managed forests. Best of all, rolling it out will result in the removal of 30 tonnes of plastic from Ireland’s supermarket shelves every year," commented Elaine McCague, senior commercial & marketing manager, Heinz Ireland.
"It comes as part of Heinz’s global pledge to aim to make 100% of our packaging recyclable, reusable or compostable by 2025," she said.
The four artists: Fatti Burke; Linda Fahrlin; Jacky Sheridan, and Fuchsia Macaree each represent a province – Munster, Connacht, Ulster and Leinster respectively.
According to Heinz, the limited-edition packaging features motifs such as magical beanstalks, cute smiling beans, a homage to the country’s much-loved ‘Cowboy Supper’, and beautiful illustrations of Ireland’s landscape.
The 'designs celebrate Heinz’s move to replace the traditional plastic shrink wrap packaging with the new Eco-Friendly Sleeve Multipack across all its Beanz, Soups and Pasta multipacks in Tesco,' the company said.
“The artists were given free reign and creative freedom to bring the iconic Heinz Beanz colours and iconography to life in a way that remained true to them, and the results are absolutely outstanding," McCague added.
"It confirms what we already know; there is a huge wealth of talent in Ireland, and we’re so proud to be showcasing that on our new Eco-Friendly Sleeve," she said.
100% of proceeds from each €4 multipack will go towards Heinz Ireland’s official charity partner, Barnardos Ireland, helping them to transform the lives of vulnerable children who are affected by adverse childhood experiences.
Mary Gamble, director of fundraising, marketing and retail at Barnardos Ireland highlighted, "Barnardos sees the extreme challenges facing vulnerable children and families all the time, and even more so at Christmastime. We encourage everyone to pop onto Heinztohome.ie to purchase the new Heinz eco-friendly multi pack so that you can help us to continue to be there for those in need over the weeks and months to come.”
“We’re also really proud that all proceeds from these beautiful packs will be going to Barnados Ireland, to help them transform the lives of vulnerable children, particularly at such a crucial time in the run up to Christmas,” she added.
The limited-edition multipacks are on sale via www.heinztohome.ie now, with the standard Eco-Friendly Sleeves being rolled out across all Heinz multipacks in stores during November.