Lidl has introduced new packaging for its strawberry range.
The discounter explained that this industry-first packaging update will result in 9.3 tonnes of plastic – the equivalent of 375,000 bottles – being prevented from entering the ocean this Irish strawberry season.
Together with Lidl’s fish packaging update, announced last year, the retailer is on course to prevent one million plastic bottles from entering the ocean this year.
Lidl’s Deluxe strawberry and 250g strawberry packaging will now be 100% recyclable and made using at least 30% Prevented Ocean Plastic (POP).
Speaking about the initiative, Alan Archibold, senior buyer at Lidl Ireland, commented, “By introducing POP packaging to our strawberry range, we are taking another significant step forward in our journey towards a more sustainable future.
“Our commitment to reducing plastic waste aligns with our vision to offer responsibly sourced products while safeguarding the health of our oceans.”
Irish Strawberry Suppliers
Lidl has partnered with a number of Irish strawberry suppliers, including Kearns Fruit Farm, in Enniscorthy, Co. Wexford, to ‘introduce this innovative new packaging’ to the Irish market.
Jimmy Kearns, owner, Kearns Fruit Farm, commented, “We’re so proud to partner with Lidl and play our part in providing Irish consumers with innovative strawberry packaging that includes recycled ocean-bound plastic – a first in the Irish retail market.”