Lidl Ireland, together with Connacht-based supplier Aurivo Co-operative, has announced the introduction of plant-based milk cartons to their Coolree Creamery own-brand range.
"At Lidl, sustainability is core to our business, and we’re constantly looking at new ways we can innovate our packaging with this in mind," said John McDonagh, head of food, Lidl Ireland.
"Helping our customers make sustainable choices is something we’re passionate about and we’re proud to be able to expand our CSR strategy through this initiative.”
The announcement sees Lidl continue to deliver on its CSR strategy 'A Better Tomorrow' by providing customers with FSC certified recyclable cartons made from responsibly sourced sugarcane for their own-brand range.
The packaging launch also unveils the retailer’s brand new official ‘Sustainable Packaging’ label which will help shoppers to make informed choices by highlighting that packaging has been optimised in order to reduce its environmental impact.
In the coming months, Lidl customers will see this label on all own-brand products that have either reduced their plastic content, increased the recycled packaging materials content or when the packaging materials have been replaced by a more sustainable packaging option, such as Lidl’s new plant-based milk cartons.
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