Nestlé’s ‘YES!’ Bars Become First Brand to Convert to New Recyclable Paper Wrapper
Nestlé employees discovered a way to use recyclable paper to wrap the range of nut-based ‘YES!’ bars.
The team of employees came up with this solution at a R&D centre in York after working on the project for less than 10 months. Nestlé’s ‘YES!’ bars will become the first brand to convert to a recyclable paper wrapper, according to a statement.
About the Wrapper
The new wrapper is made of a recyclable coated paper that comes from sustainable sources, which the Forest Stewardship Council (FSC) or The Programme for the Endorsement of Forest Certification certified. The bars can be wrapped through a high-speed ‘flow wrap cold seal’ packaging line.
Experts struggled to find a way to use paper on a high-speed production line because only plastic films and laminates could only use that type of packaging line previously.
The new wrapper will have the message ‘carefully wrapped in paper’ on it to represent the change of the production lines so the bars can be gently wrapped.
Nestlé will introduce the Delicious Dark Choc, Banana & Pecan flavor to coincide with the launch of the new wrapper.
“YES! represents exactly what more and more people are demanding from manufacturers like Nestlé now and for the future," said Stefano Agostini, CEO, Nestlé in the UK and Ireland said.
"Last year we introduced YES! as an entirely new brand using wholesome ingredients and offering a healthier snacking option of tasty fruit and nut bars."
“Now we’ve turned our attention to the wrapper so that the packaging is sustainable and easy to recycle. It’s an important step as we work to make all of our packaging recyclable or reusable by 2025.”
© 2019 Checkout – your source for the latest Irish retail news. Article by Libby Seline. Click sign-up to subscribe to Checkout.