To celebrate World Water Day, Procter & Gamble hair-care brand, Herbal Essences, has teamed up with an innovative waste management company, TerraCycle, to create recyclable shampoo and conditioner bottles made of 25% beach plastic.
The partnership is another step in TerraCycle’s mission to eliminate the idea of waste and bring awareness to the plastic pollution in our waterways.
“Plastic floating in our oceans and rivers has been a recent topic for discussion and unless people work to find solutions, it stays just that—a discussion,” says Tom Szaky, TerraCycle CEO.
“By incorporating beach plastic into their bottles, Herbal Essences is showing that they are committed to doing something and leading by example.
“I look forward to our continued work together to raise awareness and make a bigger difference.”
By joining forces, both companies can drive more awareness and encourage more consumers to make better choices when the products they use reach their end of use cycle.
Three of the Herbal Essences bio: renew Collections, White Grapefruit & Mosa Mint, Argan Oil, and Coconut Milk, will be available in these innovative, limited-edition Beach Plastic bottles from March to June 2019.
“Businesses can play an important role in driving and inspiring change in the world,” says Ilaria Resta, North America General Manager of P&G Hair Care.
“My team and I are very passionate about driving responsible consumption. Actions like incorporating ocean plastic into our bottles is just one way we are bringing innovative solutions that have a reduced impact on the environment.
“This is a step towards our long-term vision of using 100% renewable and recycled materials in our products and packaging,” she concluded
© 2019 Checkout – your source for the latest Irish retail news. Article by Aidan O’Sullivan. Click subscribe to sign up for the Checkout print edition.