Nestlé has announced that its Smarties brand will shortly be using recyclable paper packaging for its confectionery products worldwide.
According to Nestlé, this represents a transition of 90% of the Smarties range, as 10% was already packed in recyclable paper packaging.
The rollout of the new material, which will be complete in Ireland and the UK by April, makes Smarties the first global confectionery brand to move to paper packaging, removing approximately 250 million plastic packs sold worldwide every year, the confectionery giant said.
The innovative new designs include sharing bags, multipacks and giant hexatubes made from coated paper, paper labels or carton board, all produced from sustainably sourced and recyclable material, it added.
Key Sustainable Packaging Initiatives
Alexander von Maillot, global head of Confectionery at Nestlé, said: “Moving Smarties packaging to recyclable paper is one of our key sustainable packaging initiatives in the confectionery category."
"It is a further step in realising Nestlé’s ambition to make all of our packaging recyclable or reusable by 2025 and to reduce our use of virgin plastics by one third in the same period,” he added.
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