Smurfit Kappa has developed a new packaging solution for detergent together with McBride, the European manufacturer of private label products for the cleaning and hygiene market.
The company says that the Click-to-Lock Pods Box is a 100% paper-based solution which provides a sustainable and safe alternative to the traditional plastic box for laundry pods.
Smurfit Kappa also says that the new packaging solution reduces CO2 emissions by 32% during production and is 100% recyclable and biodegradable.
Commenting on the collaboration, Saverio Mayer, CEO of Smurfit Kappa Europe, stated, “By combining our collective expertise, we have created this first-to-market innovative packaging solution that provides our customers with a child safe, cost-effective and sustainable packaging option for laundry pods.”
According to the packaging firm, the Click-to-Lock Pods Box is tamper-proof thanks to an effective, certified child-lock system in line with the International Association of Soaps, Detergents and Maintenance Products, following successful protocol testing.
It is also moisture resistant, due to a varnish inside the packaging that provides a barrier against any type of moisture from accessing the contents.
The pack has 25% more capacity than the previous plastic version and brings efficiencies to the supply chain by facilitating an increased pallet load.
Chris Smith, CEO of McBride plc, added, “This project is an excellent example of the success that comes from pooling expertise between suppliers and customers to deliver the innovation to support the essential move to more environmentally friendly products.”
The Click-to-Lock Pods Box is on shelves in France and is due to be rolled out across Europe in the coming months.