Smurfit Kappa Joins Guaranteed Irish To Promote Homegrown Products
Smurfit Kappa Ireland, a world-leading producer of paper-based packaging, has been announced as a new member of Guaranteed Irish, the not-for-profit business membership organisation championing homegrown and international businesses operating in Ireland.
The group has over 660 employees across an integrated network of nine corrugated packaging, security print, newsprint and point of purchase display facilities strategically located throughout the island of Ireland.
Smurfit Kappa Ireland is currently offering a free 10-day consultation to businesses to assess the effectiveness of their existing packaging, brand and supply chain process, and recently announced a partnership with Two Sides to help better educate its customers on the effective use of cardboard as the most preferred packaging material for environmental-friendliness.
Guaranteed Irish has over 300 members which make a significant contribution to the Irish economy every year, and hopes to increase its membership to 1,000 companies by 2020.
“We look at three core criteria when assessing an applicant for membership – jobs, community and provenance – and Smurfit Kappa Ireland ticks all of these boxes in abundance,” said Brid O’Connell, CEO of Guaranteed Irish.
“The Guaranteed Irish symbol is recognised as a sign of Irish provenance and trust, and this will be a significant benefit to the Smurfit Kappa Ireland brand in the future.”
John O’Laughlin, CEO of Smurfit Kappa Ireland, said that the move showcases the company’s Irish roots.
“Smurfit Kappa Ireland prides itself in driving sustainability, quality and commitment from the core of the business. These are values which Guaranteed Irish support,” he said.
“Along with our extensive range of products and services, our customers receive expertly driven consultations about their supply chain, packaging and branding. This collaboration process has reaped many success stories for our customers over the 84 years we have been in business. We are delighted to become a member of Guaranteed Irish and look forward to working with the team.”
In its first half year financial report for 2018, the group revealed that its EBITDA rose by more than 27% to €724 million.
© 2018 Checkout – your source for the latest Irish retail news. Article by Aidan O’Sullivan. Click subscribe to sign up for the Checkout print edition.