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Packaging And Design

Smurfit Kappa Launches Competition Aimed At Reducing Everyday Waste

By Publications Checkout
Smurfit Kappa Launches Competition Aimed At Reducing Everyday Waste

Smurfit Kappa has launched a new competition as part of its drive to reduce the amount of non-recyclable waste that is generated every day.

According to figures, packaging accounts for almost 40% of the demand for plastic in Europe, and SKG is challenging designers, engineers, inventors, and creative thinkers to come up with innovative alternatives.

Packaging Design Challenge

Two challenges outlined in the competition are: To develop an alternative for the plastic stretch wrap which is used around pallets to provide stability during transport and storage and; To develop a fully paper-based parcel with thermal protection for chocolates, to use in the eCommerce sales channel.

The competition is open until Friday 29th March 2019 and applicants can submit an idea to address one or both of the design challenges.

The winner of each design challenge will receive a prize of €8,000 and their ideas will be showcased at the Smurfit Kappa Innovation Event in May 2019.


“Packaging design has an essential role to play in reducing the amount of waste generated in day-to-day life, and in delivering a more sustainable future,” Arco Berkenbosch, VP of Innovation and Development, said.

“Our Better Planet Packaging Design Challenge aims to inspire the world's design community to work on concrete problems in sustainable packaging design. We are looking forward to seeing the applications, and discovering the first winning innovations of the Better Planet Packaging Design Challenge.”

© 2019 Checkout – your source for the latest Irish retail news. Article by Aidan O’Sullivan. Click subscribe to sign up for the Checkout print edition. 

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