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Packaging And Design

Smurfit Kappa Launches Customisable eHealth & Beauty Packaging

Smurfit Kappa has launched a unique range of circular packaging solutions for the rapidly growing online health and beauty market.

The customisable eHealth & Beauty portfolio includes sustainable, paper-based packaging solutions ideal for shipping vulnerable products, such as fragrances, cosmetics, and skin and hair care products, as well as tamper proof packaging designed for vitamins, supplements and sports nutrition, the packaging firm said.

Commenting on the announcement, Arco Berkenbosch, vice president of innovation and development at Smurfit Kappa said, “In the health and beauty segment the speed to market needs to be combined with a unique consumer experience.

"Our new eHealth & Beauty product range offers exciting, fit-for-purpose and bespoke packaging solutions that are suited to different size businesses, from entrepreneurs to globally recognised brands," he said.

"This packaging range is the best way to boost your eCommerce sales approach,” Berkenbosch added.

eCommerce Market

Smurfit Kappa noted that the health and beauty eCommerce market in Europe is one of the largest and fastest growing categories, valued at €17.6 billion in 2020.

As online purchasing continues, with double digit growth both in Eastern Europe (37%) and Western Europe (22%), Smurfit Kappa says that this growth presents a significant opportunity for retailers, with the overall eCommerce retail market estimated to be worth €380 billion.

As demand in the health and beauty eCommerce market expands, so do consumer expectations for higher quality and sustainable packaging, in addition to delivery protection.

Recent research carried out by Smurfit Kappa shows consumers are continuing to push for higher standards in delivery.

Portfolio Innovations

One of Smurfit Kappa's portfolio innovations is the Tamper Evident Pack, which has a double self-locking mechanism that does not require tape and is easy to return.

An additional solution is the Beauty Sleeve, which has been specifically designed to protect small products, such as skin care and cosmetics, while the curved edges create a unique look, enhancing the brand experience.

2021 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. For more packaging news click here. Click sign up to subscribe to Checkout.

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