Irish-based corrugated packaging giant, Smurfit Kappa (SKG) has said that it has seen ‘a marked increase’ in the number of companies seeking sustainable replacements for shrink film for multipacks.
The group has been innovating sustainable alternative through its Better Planet Packaging initiative which it launched last year, and has produced the Nor-Grip solution.
Assembled in an automated packing line, the Nor-Grip is an innovative corrugated solution that securely bundles products, such as large bottles, together into consumer units eliminating the need for shrink film.
Early insight surveys from the group show that 75% of 1,200 shoppers said that they’re preferred the Nor-Grip product versus a plastic shrink film.
SKG added that, in the wake of these growing concerns from consumers, a growing number of brands have approached the group for recyclable alternatives such as the Nor-Grip.
“The Nor-Grip product is one of the most popular products highlighted through our Better Planet Packaging initiative and the inquiries have been flooding in from customers over the last few months,” Arco Berkenbosch, vice president of innovation and development at Smurfit Kappa said.
“It is a great example of a sustainable packaging solution that can be implemented today. We are excited about the potential that it has because it is simple, effective, and of course, 100% recyclable.”
The Nor-Grip product is suitable for a wide range of products that typically come in large bottles including soft drinks, cooking oils, bottled water, and detergents.
The group added that the corrugated material is also an excellent base for high-impact printing to make brands stand out in-store.
© 2019 Checkout – your source for the latest Irish retail news. Article by Aidan O’Sullivan. Clicksign-up to subscribe to Checkout.