WEEE Ireland Extends LauraLynn Partnership After Record 2018
WEEE Ireland, the electrical and battery recycling scheme, has announced a €50,000 donation to LauraLynn, Ireland’s Children’s Hospice, as part of the WEEE Pledge battery recycling programme.
The investment has led to a renewal of its partnership with LauraLynn for five more years, having initially started in 2011, collecting over €390,000.
The group also revealed that it collected 48% of batteries sold on the market as part of the FREE WEEE Pledge programme in 2018.
The amount collected is the equivalent of 11 AA batteries for every single person in Ireland.
Small Things Matter
The two groups praised the efforts of Irish households in recycling batteries and e-waste, benefiting both the environment and helping LauraLynn to provide much-needed services to children and families across Ireland.
“To see that we’re able to make this year’s announcement on the back of a record-breaking effort in battery recycling makes it all the better,” Leo Donovan, chief executive of WEEE Ireland, said.
“But while we are breaking records in collection amounts, there is still much more to be done. We would encourage everyone to recycle for good, as small things matter and can make a big difference to our environment”
The groups are working for the Small Things Matter campaign, which encourages families to recycle batteries in WEEE Ireland’s blue battery boxes, whether at home, in school, or at participating retailers
“This campaign– ‘Small Things Matter’ - speaks to something very important to LauraLynn and those we care for; that seemingly small actions we take in our daily lives – like recycling waste batteries or to even giving a little to our favourite charity – can make a huge difference to others,” Gillian Neary, corporate fundraising manager at LauraLynn, said.
“So on behalf of all of us here in LauraLynn, thank you to everyone who’s recycled in our name. You’ve not just helped the children, parents and brothers and sisters we care for, you’ve helped the environment too.”
© 2019 Checkout – your source for the latest Irish retail news. Article by Aidan O’Sullivan. Click subscribe to sign up for the Checkout print edition.