A survey carried out for Checkout magazine by Empathy Research has found that 29% of consumers feel the amount they spend on groceries ‘will increase’ next year.
The survey of 955 consumers found that this was more prevalent among respondents with children (32%), than those without children (25%).
In contrast, 13% of respondents feel that the amount they spend on groceries ‘will decrease’ in 2014. 59% expect the amount they spend on groceries to ‘remain the same’ as this year. Slightly more female consumers (61%) were of this opinion compared to males (56%).
In addition, more than two-fifths (43%) feel that Irish supermarkets need to do more ‘to respond to my current financial situation’. Again, more participants with children were of this opinion (47%), compared to those without children (39%).
In addition, respondents in older age groups felt that supermarkets aren’t doing enough to meet their financial requirements – with 47% of 35-44 year olds and 45+ year olds saying supermarkets should do more to meet their needs, compared to 37% of 25-24 year olds, and 28% of 18-24 year olds.
© 2013 - Checkout Magazine by Stephen Wynne-Jones
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