Six out of 10 Irish consumers are more likely or a lot more likely to buy a product if it has a resealable packet, as opposed to one that does not, according to the latest survey results from Empathy Research.
Of 1,010 participants, more women (62%) than men (57%) felt that resealable packing was more appealing than regular packaging. Resealable packaging also appears to have more of an influence on the buying decisions of older age groups compared to younger age groups; 18-24 (55%), 25-34 (53%), 35-44 (64%) and 45+ (62%).
When asked if they they agreed or disagreed with the statement, “I ensure to buy products with packaging that is recyclable and/or environmentally friendly,” just over half (53%) agreed. Slightly more women (55%) were of this opinion than men (52%), while older age groups also appeared to be more conscious of their environmental footprint; 18-24 (50%), 25-34 (38%), 35-44 (58%) and 45+ (60%).
Regionally, nearly six out of 10 participants living in Dublin agree or strongly agree with the statement above, while other regions were found to be less enthusiastic about it; Munster (52%), Rest of Leinster (51%) and Connacht/Ulster (51%).
When asked if they were more or less likely to buy a product if it is packaged for easy transport i.e. snack packs for lunch, less than half (45%) of Irish consumers said they would. There appears to be equal agreement amongst both men and women on this matter too. Products packaged for easy transport has an influence on the purchase decision for almost half (49%) of 18-24 year olds which is noticeably higher compared to all other age groups; 25-34 (45%), 35-44 (43%) and 45+ (44%).
© 2014 - Checkout Magazine by Genna Patterson
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