The majority (90%) of Irish shoppers like to be made aware of special offers and promotions through point of sale displays in-store, according to the latest Consumer Insights survey from Empathy Research.
When the 1,010 participants in the survey were asked if they think products that use POS displays are 'more expensive' than the other products located alongside them, just under a third (31%) of shoppers said that they felt they are.
When segregated by age group, it was found that significantly more 18-24 year olds (39%) thought that products that use POS displays were more costly, compared to older age groups; 25-34 (31%), 35-44 (32%) and 45+ (29%).
Almost three quarters (73%) of those surveyed said that they like finding out about new products while they are shopping in supermarkets. This was predominantly driven by females (78%) and less likely amongst males (68%).Over two-thirds (69%) of 25-34 year olds mentioned they like finding out about new products while they shop, which was somewhat lower than the other age groups; 18-24 (85%), 35-44 (73%) and 45+ (72%).
When presented with the statement, “I am more likely to purchase a product if it is made to stand out from its competitor”, over half (56%) of the survey respondents said that they are. Consumers aged under 45 years drove this base however, wheras those over 45 years of age were not as likely; 18-24 (60%), 25-34 (59%), 35-44 (59%) and 45+ (52%).
Almost two-thirds (62%) of consumers living in Dublin are more likely to purchase a product if it is made to stand out from its competitor. This was noticeably higher compared to all other regions; the rest of Leinster (53%), Connacht/Ulster (53%) and Munster (54%).
© 2014 - Checkout Magazine by Genna Patterson
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