Retail Intelligence

Kestrel's Acti-Snack Posts 200% Growth In Past Two Years

By Donna Ahern
Kestrel's Acti-Snack Posts 200% Growth In Past Two Years

Acti-Snack, has put in its best performance since launching back in 2015, with a 34.4% growth in value year-on-year and a 208 per cent growth in the past two years.

According to a recent statement, the sporting nutrition brand, attributed the positive trajectory of the brand trumps the overall category performance which has grown 20% from £51 million in March 2015 to £61 million in March 2017.

The Kestrel snack brand said that recent research that it conducted indicated that almost two-thirds claim they read ingredients list before buying new product, and a third are looking for sports nutrition products with all-natural ingredients.

“As consumers become more discerning and savvy in terms of what they’re putting in their bodies, clear and transparent labelling is more important than ever before.” Andrea Cahill, marketing manager, Acti-Snack, said.

The 100% dried fruit, nut & seed range comprises of mixes such as: ‘Fruit, Nut & Seed’, ‘Fruit, Nut & Soya’, ‘Nut Mix’ and ‘Fruit, Nut & Cacao’, all of which contain no added salt, no added sugar, are gluten- free, and free-from artificial additives and preservatives.

© 2018 - Checkout Magazine by Donna Ahern


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