Retail Intelligence

Alcohol Advertising Restrictions To Cost Irish Media Millions

By Donna Ahern
Alcohol Advertising Restrictions To Cost Irish Media Millions

Restrictions on alcohol advertising would cost Irish broadcasters €7 million a year and the advertising billboard industry €11m per year, according to The Sunday Times.

This was outlined in a letter that was sent to Denis Naughten, communications minister on behalf of the Outdoor Media Association, The Institute of Advertising Practitioners in Ireland, RTE, TV3, TG4, Eir Sport and Newsbrands Ireland.

The Public Health (Alcohol) Bill, which is currently before the Seanad, proposes a ban on outdoor advertising platforms that are within 200 meters of schools or playgrounds. The ban will also introduce a 9pm watershed for television advertising would not be permitted to feature on back covers or on covers of print material such as newspapers or magazines.

If the bill is passed the content of the advertisements will have to be regulated and to contain health warnings in a similar fashion to cigarettes moving forward.

© 2016 - Checkout Magazine by Donna Ahern




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