The Alcohol Beverage Federation of Ireland (ABFI) has said that the findings in a survey commissioned by the Alcohol Health Alliance (AHA) are deeply flawed and misleading.
The ABFI group has claimed that the survey shows widespread support for punitive advertising measures as proposed in the Public Health (Alcohol) Bill.
The findings of the opinion poll reportedly asked if alcohol marketing that appeals to children should be prohibited in Ireland, and the AHA’s related conclusions.
Patrica Callan, director ABFI stated, "The question posed by the survey is a deliberate attempt to provide a one-sided and misleading narrative.
"Proposed advertising restrictions, contained in the Public Health (Alcohol) Bill, will lead to a series of unintended consequences which will be hugely damaging for the Irish economy, a fact completely unaddressed in the AHA’s survey, which makes the findings deeply flawed and misleading."
Callan also said that she believed that the the reality is the Bill contains a series of punitive measures that would make Ireland amongst the most restrictive countries in the world in terms of marketing freedoms for alcoholic products.
"It will not only make Ireland less attractive as a business location for global players, but it will also suffocate smaller players attempting to promote their products." She added.
© 2017 - Checkout Magazine by Donna Ahern