Aldi has brought in in excess of £10 billion in sales in the UK and Ireland last year for the first time.
The German supermarket said total UK sales were more than 15% higher during December compared to the same month in 2016, reports Irish Independent.
Aldi's 'specially selected' premium range reportedly showed a 30% increase, with mince pies, Aberdeen Angus beef roasting joints and Irish cream liqueur among the top-selling products.
"This was our busiest-ever Christmas as millions of festive shoppers switched to Aldi from more expensive food retailers.” Matthew Barnes of Aldi said.
"Although we saw strong growth across all categories, the performance of our premium Specially Selected range in particular surpassed all expectations.”
"This is a clear sign that shoppers knew they could indulge in Christmas treats and festive essentials at Aldi for a fraction of the price they would pay elsewhere."
Aldi reportedly sold over 6.8 million bottles of wine, champagne and Prosecco during December, which is the equivalent of over 200,000 bottles per day.
It also sold over four million mince pies and more than 100 million packs of vegetables, including parsnips, sprouts and carrots.
© 2017 - Checkout Magazine by Donna Ahern