Almost half of all wine drinkers (47%) have a preference for wines from a particular country, according to the latest Consumer Insights study conducted by Empathy Research.
By region, this preference was found to be strongest in Dublin, with over half (53%) from the capital city saying that they have a preference for wines from a particular country.
France was found to be the most popular wine region among those who have a preference, with over two-fifths stating a preference for wines from that country. This was followed by Chile (40%), along with Italy (31%), tied with Spain (31%). However women are more likely to favour Chile (42% versus 38% of males), and Australia (32% versus 25% of males).
France was also considered the 'highest quality' wine region, with two fifths of Irish wine drinkers (41%) citing that Franch offers the best quality wines. Other countries that ranked highly included Chile (14%), Australia (11%), Italy (9%) and Spain (9%).
One in five Irish wine drinkers say that there is not enough variety in wine regions available in the Irish market. This is predominantly driven by those aged 18-34 years.
Over a quarter (28%) of Irish wine drinkers agree or strongly agree that there is more value to be had by choosing wines from a particular country. Significantly more males (35%) were of this opinion compared to females (22%).
According to the 997 Irish adults who took part in the survey, Chile offers the best value wines, with over a quarter (27%) of Irish wine drinkers agreeing with this. Other countries that ranked highly included France (17%), Spain (13%) and Australia (11%).
© 2015 - Checkout Magazine by Hannah Popham.