The Advertising Standards Authority for Ireland (ASAI), the independent self-regulatory body committed to promoting the highest standards of marketing communications in Ireland, yesterday unveiled its latest ad campaign which will feature across radio, print and digital.
According to the ASAI the new campaign is aimed at reminding 'consumers and advertisers that the ASAI is committed to ensuring all marketing communications in Ireland are legal, decent, honest and truthful'.
Orla Twomey, Chief Executive of the ASAI, spoke about the new campaign, saying; “The ASAI is passionate about good advertising because responsible advertisements are good for consumers, society and advertisers and ensure trust in brands. Our campaign aims to raise awareness of the ASAI among consumers and advertisers, ensuring effective self-regulation of the advertising industry.
"Our approach is to work with advertisers rather than against them to ultimately ensure that all marketing communications are truthful, decent and honest. If an advertiser has any concerns, the confidential copy advice service can aid advertisers, agencies and media members in creating responsible advertisements,” Twomey concluded.
© 2016 - Checkout Magazine by Niall Swan
Image courtesy of ASAI's Twitter.