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BWG And Freshly Chopped Announces Strategic Partnership In €5.5M Deal

By Donna Ahern
BWG And Freshly Chopped Announces Strategic Partnership In €5.5M Deal

Freshly Chopped, has recently announced a strategic partnership with BWG Group, Ireland’s leading convenience sector operator and food wholesaler.

The partnership will see BWG Group become the healthy fast food retailer, exclusive distributor and supplier, through its BWG Foodservice division.

With 32 Freshly Chopped outlets in Ireland the agreement is valued at over €100,000 per week and this will grow as both Freshly Chopped and BWG Group continues to expand across Ireland. As part of the deal, BWG will also offer Freshly Chopped outlets to its network of approximately 800 Spar, Spar Express, Eurospar, Mace and Londis stores. Initially, three new Freshly Chopped outlets will open in Dublin city creating 45 jobs.

Healthy Food Concept

Leo Crawford, CEO, BWG Group said: “Our retail brands continue to transform the convenience market in pursuit of a truly multi-service offering beyond traditional grocery and the introduction of this new healthy food concept further differentiates our unique customer proposition.”


“At BWG Foodservice we have invested considerably in our supply chain and it’s this commitment to continued investment which is helping to attract new supply partners like Freshly Chopped. Our proven partnership model and willingness to understand our customers’ needs for delivering workable solutions and being flexible to adapt to changing needs allows us to provide the best possible service to our customers.”

Brian Lee, co-founder and managing director of Chopped said: “When we founded Freshly Chopped in 2012, our mission was to make it as easy as possible for the people of Ireland to eat healthily.

"This partnership with BWG will help us to continue on our journey of bringing healthy fast food to more people across Ireland. We’re confident that we have the perfect partner in BWG in helping to fuel our continued growth and we are also looking forward to seeing new Freshly Chopped outlets open across the BWG network over the coming months and years.”

© 2017 - Checkout Magazine by Donna Ahern

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