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Cadbury Foundation Partners With Aware For 'Beat The Blues' Campaign

By Donna Ahern
Cadbury Foundation Partners With Aware For 'Beat The Blues' Campaign

The Cadbury Foundation, has partnered with Aware, to support its ‘Beat the Blues’ campaign.

To date, the foundation as donated €56,000 to the charity initiative for secondary schools.

The positive mental health programme, Beat the Blues is aimed at senior cycle students throughout Ireland.

Delivered over two class periods, the programme is designed to teach students about mental health and equip them with the tools to deal with life’s challenges.

"The ‘Beat the Blues’ programme is one of many great initiatives that Aware implements every year. It is so important to educate younger generations about the early signs of mental health issues and to equip them with the knowledge they need to care for their mental health." Eoin Kellett, Managing Director at Mondelez Ireland said.


All too often, we hear of tragic circumstances arising from young people suffering with mental health issues. This programme opens the door for young people to talk about mental health and we are honoured to support such an important initiative.”

Speaking at Larkin Community College, Gerry O’Brien, Head of Fundraising at Aware, said: “We are really grateful to The Cadbury Foundation for their generous donation to support our Aware Beat the Blues initiative. The funding will allow us to expand the programme, so that more Irish students will be able to understand, and most importantly, look after their mental health.”

© 2017 - Checkout Magazine by Donna Ahern

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