Checkout at 40: Border Crossers Do Not Feel Unpatriotic (February 2009)
Published on May 11 2015 12:12 PM
This year, Checkout commemorates its 40th anniversary under its current ownership, and with this in mind, every week, Retail Intelligence is going to ‘reel in the years’ and publish a story from our extensive archives. This week, following the recent UK elections, we go back to 2009 to look at the Irish attitude to cross-border bargain hunting.
Consumers from the Republic of Ireland do not feel unpatriotic or disloyal for shopping in Northern Ireland, with new research showing that very few shoppers link job losses in ROI to increased shopping in the North.
According to a Consumer Intelligence poll published in Retail Intelligence, Checkout’s weekly news service, the vast majority of consumers from the Republic dismiss the ‘unpatriotic’ argument when choosing to buy groceries in locations such as Newry, Enniskillen and Banbridge.
Only 22% of those who said they shopped in Northern Ireland said they made any connection between increased unemployment in the Republic and cross-border shopping.
Almost 30% of the 500 respondents to the survey said that they had done some shopping in Northern Ireland, with many of these having made trips across the border last month.
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