CHECKOUT CONFERENCE PREVIEW: Brands Need To Be 'Online Proof' To Compete For Attention Of Modern Shopper
Published on Jan 16 2015 5:40 PM
A piece of research by Rabobank International has found that brands increasingly need to be 'online proof' in order to gain attention in an increasingly complex retail marketplace.
The research, 'Food Companies Challenged By Online Growth Dynamics', will be presented at next week's Checkout Conference, in association with Rabobank, which takes place at the InterContinental Hotel, Dublin, next Tuesday, 27 January.
According to John David Roeg, Senior Analyst on Consumer Foods, Rabobank International, both brands and retailers are still coming to terms with how the online shopping environment differs from that of in-store, resulting the need for brands to reappraise their online presence. "Brands have to be 'filter proof'," he explains, "as consumers can quite easily filter out leading products or brands, often forever."
In particular, Roeg estimates that impulse categories are particularly at risk as online shopping grows, as the traditional in-store triggers no longer apply. However, the online environment does create opportunities for brands in categories where in-store presence can be challenging, such as frozen foods.
Roeg's presentation is one of the many highlights of the 2015 Checkout Conference, in association with Rabobank, which takes place next Tuesday, 27 January, at the Four Seasons Hotel, Dublin. He joins an already impressive lineup of speakers at the annual event, including Leo Crawford, Group Chief Executive, BWG Group; retail entrepreneur Eamonn Quinn, David Cotter, Country Manager, P&G Ireland; Robert Gregory, Global Research Director, Planet Retail; Mike Watkins, Head of Retailer and Business Insight, Nielsen; Nick Lansley, Head of Open Innovation, Tesco Labs, and award-winning global branding expert Mike Hemingway.
In addition, a discussion panel, ‘What Next For Brands?’ will feature discussion on the ‘nuts and bolts’ of successful brand development. Confirmed to take part in the panel are John O’Loughlin, Chief Executive, Smurfit Kappa Ireland; Paul O’Donnell, Managing Director, [email protected]; Terry Buckley, Managing Director, Clear Channel; and Kay McCarthy, Managing Director, MCCP.
JUST ANNOUNCED: Roisin Hogan, star of BBC’s The Apprentice and budding food entrepreneur will also give a short address on the need for more innovative thinking in the food sector.
Tickets for the 2015 Checkout Conference, in association with Rabobank, are priced at €325 + VAT (€399.75), including lunch. Discounts available for multiple bookings. For more information, contact Colette O’Brien at 01 2365 823 or email [email protected]
Alternatively tickets can be purchased online by visiting the following link: http://bit.ly/1AZ0Z5s
Click here to download a timetable for the day, or here to see what delegates to last year's event had to say.
© 2015 - Checkout Magazine by Stephen Wynne-Jones