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Coca-Cola Ireland Launches New Iced Tea Brand

Coca-Cola has today (9 January) announced the launch of the globally successful, brand Fuzetea in Ireland.

Fuzetea iced tea is a fusion of tea extracts, fruit flavours and botanicals.

Two new blends are now available on the Irish market: Fuzetea Peach with a touch of hibiscus and Fuzetea Lemon with Lemongrass.

Speaking about the launch, Petre Sandru, Country Manager Coca-Cola Ireland, commented: “The ready-to-drink tea category is a fast-growing segment and we believe the time is right for us to broaden the reach of our expanding portfolio of tea brands and work with our retail and wider partners to take advantage of this significant opportunity for growth.

Fastest Growing Brand

In a statement, the drinks giant said the premium iced tea brand, which is established in 40 markets is one of the fastest growing brands in The Coca-Cola Company portfolio.

“Fuzetea is already one of our fastest growing global brands. It has proven a great success in South America & Eurasia and we are confident it will be a great success in Ireland.

Fuzetea will launch simultaneously across Western Europe and Central and Eastern Europe from January 2018.

© 2018 - Checkout Magazine by Donna Ahern

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