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Retail Intelligence

Coca-Cola Life The Biggest Spender On Outdoor In March

Coca-Cola Life was the biggest spender on outdoor advertising in March, according to the latest Posterwatch report from PML Group.

The soft drink brand accounted for approximately €574k worth of spend during the month, ahead of Avonmore Super Milk, which accounted for €461k worth of spend, and Tayto (€353k worth of spend).

Cadbury Egg & Spoon (€342k worth of spend) and Cadbury Flavourism (€301k worth of spend) were other big spenders during the period.

Another Coca-Cola campaign, commemorating 100 years of its iconic bottle, also accounted for €244k worth of spend.

In terms of categories, the Confectionery & Snacking category accounted for the highest level of Outdoor spend for the month (€2.14 million), ahead of Films (€1.73 million) and Retail Outlets (€1.72 million).

Carlsberg was the biggest spender on Outdoor advertising in the Alcoholic Beverages category, accounting for €446k worth of spend.

According to the report, “Leading advertisers Coca Cola, Cadbury and McDonald’s each had two products in the top 15 on ooh in March. It was a busy month for FMCGs with Glanbia and Tayto also active. The best performing categories compared to the same month last year were Films (up 28%), Soft Drinks (up 51%) and QSRs (up 45%).

The figures contained in this report are based on published Media Owner rate cards and refer to display values only.

© 2015 - Checkout Magazine by Stephen Wynne-Jones

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