Confectionery giant Mars has launched its new Snickers ad, which aired on 1st September, featuring singer/ songwriter Elton John - ‘but not as you’ve seen him before’.
The group’s new film, which is featured on Snicker's Facebook page, see’s Elton venture into the hip-hop genre, as the personification of American artist, Boogie amidst a rap battle, when he’s lost his edge due to hunger.
The film kicks off at a house party with an MC battle featuring up-coming talent, Emarr Kuhomano, and Monique Lawz, before Sir Elton steps up to the plate wearing his iconic red glitter jacket and glasses.
Elton resorts to one of his biggest hits ‘Don’t go breaking my heart’, humorously cringing the crowd. Rapper Femi Nylander takes matters into his own hands by offering Elton a Snickers bar - returning into the real Boogie.
You're Not You When You’re Hungry
Dale Green, Snickers Global Brand Director, says: "Building on the ‘You’re Not You When You’re Hungry’ theme, which has connected so well with consumers, we’re glad to see this latest installment take the story a step further.
“When we developed the rap-battle concept, we knew Elton John would be the perfect fit to help bring this to life. His unique blend of music, style, and humour is instantly recognisable around the world and works well with our Snickers brand.”
“Most people already know I’ve long been an advocate of hip-hop and that’s why I wanted to be a part of this – I got to hang out with Boogie and some great hip-hop talent from the UK too!” Elton said.
“Moreover, I love the direction the new Snickers ads have humorously portrayed being off your game when you’re hungry, but in a way that’s current and relevant to young people, especially considering hip-hop is one of the biggest music genres in the world today.”
© 2018 Checkout – your source for the latest Irish retail news. Article by Aidan O’Sullivan. Click subscribe to sign up for the Checkout print edition.