This festive season, our sister title ESM: European Supermarket Magazine's team of elves have scoured the continent for the most charming, thoughtful and funny Christmas ads produced by retailers across Europe.
Between now and Thursday, ESM is calling on people right across Europe to vote for their favourite retailer Christmas advert, from a list of 12 candidates.
Retailers represented in this year's list include Rewe (Germany), John Lewis (UK), Carrefour (Italy), SuperValu (Ireland), El Corte Ingles (Spain), Lidl (UK), Coop Switzerland (Switzerland), Carrefour (France), Albert Heijn (The Netherlands), Aldi (UK), Tesco (Ireland) and Edeka (Germany).
"Everybody enjoys a good Christmas ad, and while many retailers are fond of traditional festive messaging, others have sought to instill adventure and/or a sense of humour into their campaigns," says Stephen Wynne-Jones, editor, ESM: European Supermarket Magazine.
"We're looking forward to revealing the results of this survey on Thursday 22nd December, so get voting for your favourite!" He added.
All 12 retailer Christmas ads are available to view here and cast your vote now.
© 2016 - Checkout Magazine by Donna Ahern