Subscribe Login
Retail Intelligence

Irish Shoppers Spend Two Days In Supermarkets Annually Says V360°

Irish shoppers make up to eight visits to a supermarket every month, which is the equivalent of two days a year.

Consumers spend an average of 34 minutes each time, according to new research from V360°, the shopper agency.

While grocery shoppers may go to the supermarket to shop for particular items, this research shows that they are 'very open to distraction while there, with 92% saying we have come home without the item they specifically went to pick up'.

The report indicates that 92% also admit to buying something different than they intended after they were exposed to in-store advertising. This isn’t just a once off, as nearly half of us claim to do this on a fairly regular basis.

Open to Persuasion

The new multi-disciplinary shopper agency says that consumers are 'also open to persuasion when shopping, with 79% saying they have bought food or drink items after receiving a free sample'.

“Our recent research gives a real insight into some of the typical behaviours that people engage in when shopping. A better understanding of shopper needs and behaviour can lead to providing better retail and product solutions,” says Stephen Rust, joint managing director of V360°.

“This, in turn, will help ease the burden for shoppers while helping retailers and suppliers succeed and thrive in today’s extremely competitive market.”

Nearly 8 out of 10 (78%) of the respondents said that if they forget their reusable shopping bag, they have refused to purchase a plastic bag and instead tried to carry home all of their items by hand.

© 2018 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. Click subscribe to sign up for the Checkout print edition.

Stay Connected With Our Weekly Newsletter

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our Terms & Conditions and Privacy Policy
Enjoy unlimited digital access for 30 days
Enjoy full access to Checkout Magazine, our weekly email news digest, access to all website and app content, and the latest digital magazine for a full 30 days.
Enjoy unlimited digital access for 30 days
Enjoy unlimited digital access for 30 days
Enjoy full access to Checkout Magazine, our weekly email news digest, access to all website and app content, and the latest digital magazine for a full 30 days.
Enjoy unlimited digital access for 30 days