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Half Of Consumers Believe Companies Are Becoming More Socially Responsible

By Publications Checkout
Half Of Consumers Believe Companies Are Becoming More Socially Responsible

According to the latest Consumer Insights from Empathy Research, almost 1 in 2 (48%) Irish adults believe companies and brands are more socially responsible these days.

The survey found that marginally more females (50%) were of this opinion compared to males (46%), and that those aged under 25 are the most likely to be of this opinion, with almost 2 in 3 (63%) indicating as much. This is significantly higher compared to 49% of 25-34 year olds, 47% of 35-44 year olds, 43% of 45-54 year olds and 48% of 55+ year olds.

Elsewhere, Empathy also found that almost three quarters (73%) of Irish adults believe companies and brands tend to use CSR to paint themselves in a better light, with males (77%) being more likely to be of this opinion compared to females (70%).

Three in ten (31%) Irish adults believe companies and brands that engage in CSR are really making a difference to the causes they highlight. Both males (30%) and females (32%) appear to almost be in agreement here.

Those aged under 25 (39%) and over 55 (35%) are the most likely to believe companies and brands make a difference to the causes they highlight compared to all other age groups; 25-34 years (30%), 35-44 years (29%) and 45-54 years (26%).

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Click here for more information from Empathy Research.

© 2016 - Checkout Magazine by Niall Swan

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