According to the latest Consumer Insights from Empathy Research, almost 1 in 2 (48%) Irish adults believe companies and brands are more socially responsible these days.
The survey found that marginally more females (50%) were of this opinion compared to males (46%), and that those aged under 25 are the most likely to be of this opinion, with almost 2 in 3 (63%) indicating as much. This is significantly higher compared to 49% of 25-34 year olds, 47% of 35-44 year olds, 43% of 45-54 year olds and 48% of 55+ year olds.
Elsewhere, Empathy also found that almost three quarters (73%) of Irish adults believe companies and brands tend to use CSR to paint themselves in a better light, with males (77%) being more likely to be of this opinion compared to females (70%).
Three in ten (31%) Irish adults believe companies and brands that engage in CSR are really making a difference to the causes they highlight. Both males (30%) and females (32%) appear to almost be in agreement here.
Those aged under 25 (39%) and over 55 (35%) are the most likely to believe companies and brands make a difference to the causes they highlight compared to all other age groups; 25-34 years (30%), 35-44 years (29%) and 45-54 years (26%).
Click here for more information from Empathy Research.
© 2016 - Checkout Magazine by Niall Swan
