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Retail Intelligence

Over Half Of Consumers Believe Self-Service Checkouts Save Time

According to the latest Consumer Insights report from Empathy Research, the best thing about self-scanning checkouts in stores is that they 'save time' (56%) or generally have 'shorter queues' (55%).

Over a third (35%) of users think self-scanner checkouts in stores are 'efficient' while almost 1 in 5 (17%) shoppers admire self-service checkouts in stores because they require 'limited to no interaction with staff'.

The worst thing about self-scanning checkouts, according to users, is when there are 'bagging area issues' (53%) or having to scan items with 'security tags' such as alcohol (50%).

One in four (26%) self-scanner users think there are not enough self-scanning checkouts available in stores.

Two out of five (40%) Irish adults use self-scanning checkouts at least once a week, while a further 27% use self-service checkouts in stores at least once a month.

Looking at this by age, younger age groups are more likely to be frequent users of self-scanning checkouts compared to older age groups; 18-24 years (53%), 25-34 years (47%), 35-44 years (42%), 45-54 years (34%) and 55+ years (32%).

Dubliners are the most frequent users of self-scanning checkouts, with over half (53%) of respondents living in Dublin indicating they use self-scanning checkouts at least once a week, which is higher than all other regions; Rest of Leinster (40%), Munster (39%) and Connacht/Ulster (27%).

Click here for more information from Empathy Research.

© 2016 - Checkout Magazine by Niall Swan

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