Half of Irish consumers plan on hosting barbecues over the summer months, according to the latest Consumer Insights survey by Empathy Research. Of 1,010 respondents, those aged 45+ (44%), were most likely to host a barbecue this summer than all other age groups; 18-24 (52%), 25-34 (54%), and 35-44 (53%).
Regionally, 60% of participants living in the Rest of Leinster plan to host a barbecue over the summer months, while other regions were found to be slightly less likely; Dublin 51%), Munster (43%) and Connacht/Ulster (41%). Interestingly, those participants with children were more likely (55%) to plan to host barbecues than those without children (44%), perhaps as a way of keeping both children and parents occupied when school is out.
When it comes to selecting types of meat for the barbecue, chicken is the most popular with the majority (93%) of barbecue planners. Next most popular meat was beef (84%), followed by pork (53%) and lamb (23%). Nearly six out of 10 (58%) men who plan on hosting a barbecue this summer typically buy pork products, as opposed to women (48%). Meanwhile, 18-24 (65%) and 25-34 (61%) also show a greater preference for pork products for the barbecue compared to older age groups; 35-44 (53%) and 45+ (45%) years.
When questioned on what forms of meat they would buy when planning a barbecue, the majority said they would buy burgers (90%) and sausages (90%), although slightly more men (91%) than women (88%) prefer burgers as a favourite, as do 18-24 year olds. Almost three-quarters (73%) of barbecue hosts would buy steak for their event. Those aged 35-44 (78%) and 45+ (77%) had the highest preference for steak than other age groups; 18-24 (59%) and 25-34 (68%).
70% of barbecue planners buy their meat in a supermarket, with 18-24 year olds (83%) being the most likely to buy meat there than other age groups; 25-34 (65%), 35-44 (61%) and 45+ (70%). Connacht/Ulster showed the highest preference for buying barbecue meats in a supermarket than other regional groups, with three quarters choosing it as a meat location. Following behind was Dublin (70%), Rest of Leinster (64%) and Munster (68%).
However almost two thirds (64%) of Irish consumers planning on hosting a barbecue also tend to buy their meat from a butcher. This was driven predominantly by 25-34 (73%) and 35-44 (72%) year olds and less popular amongst 18-24 (55%) and 45+ (58%) year olds. Almost three-quarters (71%) of survey respondents living in Munster typically buy their barbecue meats from a butcher. This was noticeably higher than all other regions; Dublin (61%), Rest of Leinster (67%) and Connacht/Ulster (54%).
© 2014 - Checkout Magazine by Genna Patterson
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