Irish Consumers ‘Willing To Spend More On Groceries’, Deloitte Study Finds

By Steve Wynne-Jones
Irish Consumers ‘Willing To Spend More On Groceries’, Deloitte Study Finds

The latest Deloitte Consumer Tracker report has found that Irish consumers are now slightly more willing to spend more on food than they were six months ago.

While 61% of respondents to the study said that would be willing to ‘spend the same’ on grocery shopping over the next six months as they did over the past six months, 18% said they were hoping to spend ‘a little more’, while 4% indicated they would spend ‘a lot more’.

This compares to 7% that said they would be looking to spend ‘a little less’, and 4% that said they were hoping to spend ‘a lot less’.

In the report, Deloitte said, “The seasonal factor may be behind a predicted increase in spending on groceries and non-alcoholic beverages in the next six months, with 22% of consumers anticipating that they will spend more on these products.

“The seasonal factor may also be a factor influencing those planning to spend more on going out in the coming six months (24%). That positive sentiment is balanced, however, by 23% who expect to spend less on going out. Similarly, while 22% of consumers expect to spend more on restaurants and hotels in the next six months, 23% expect to spend less.”

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There is a correlation between those that anticipate spending ‘a little more’ on alcohol in the next six months (13%) and those that anticipate spending ‘a little less’ (13%), with the same pattern seen when it comes to tobacco (8% ‘a little more’; 6% ‘a little less’).

28% of respondents said they would spend more on health over the coming six months.

© 2015 - Checkout Magazine by Stephen Wynne-Jones

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