Seven food and drink entrepreneurial founders today flew to Coca-Cola’s headquarters in Atlanta for a three-day boot camp, as part of the Thrive Project.
Now in its second year, the project a partnership between Coca-Cola and Enterprise Ireland and is designed to 'provide the founders with the insights from some of Coca-Cola’s global experts which will help 'fuel the companies’ growth for the future'.
Petre Sandru, country manager, Coca-Cola Ireland said: “Coca-Cola is one of the world’s best loved brands and one of the most successful food and drink companies on the planet. As a leader in the industry we want to share our experience and expertise with the next group of companies who all have the opportunity to become global brands."
It also said that founders will also meet with the CEO of Innocent in London, who will 'share the Innocent learnings - bringing a company from start-up to one that has reach across Europe, under the stewardship of Coca-Cola'.
“Ireland is well known for the quality of the food and drink that is produced here and while Coca-Cola originated in the US, we have strong Irish roots and a proud Irish heritage." Sandru added.
"As a leading member of the food and drink community in Ireland we want to play our part in nurturing the next generation of brands and helping to facilitate their growth and success as they prepare for a move into international markets.”
Reportedly, the participating companies will benefit from a package of supports from Enterprise Ireland also for the duration of the six month programme.
© 2017 - Checkout Magazine by Donna Ahern