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Irish Spirits Association Launches Love Irish Cream Liqueur Campaign

The Irish Spirits Association (ISA) has today launched a Love Irish Cream Liqueur campaign ahead of Christmas.

In a statement the group outlined that it predicts that the forthcoming Christmas sales period of 2017 'is set to be one of the most buoyant for Irish cream liqueur in years'.

John Harte, chairman of the ISA stated: “Since its origin in 1974, Irish Cream Liqueur has been one of Ireland’s most successful spirits categories, loved by millions of people around the world."

Lost Decade

According to the ISA, Irish cream liqueur is growing in popularity at home and abroad, after recovering from a ‘lost decade’ during which growth stagnated.

Between 2012 and 2016, sales of Irish Cream Liqueur in Ireland (across both on and off trade) fell by 11.2 per cent, from 108,000 cases to 95,900 cases.

“After a lost decade, during which growth in the category stalled, I am delighted to see that Irish Cream Liqueur sales are once again growing in Ireland and globally." Harte added.

© 2017 - Checkout Magazine by Donna Ahern

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