Meat supplier Kepak has launched a new online loyalty program for trade customers ordering Kepak/Big Al’s Foodservice branded products.
The ‘Food Alliance’ programme rewards selected Kepak foodservice customers such as food to go retailers, fast food operators, pubs, restaurants, coffee shops and hotels with points.
The points are redeemable for a range of personal and business items such as such as catering equipment, digital marketing tools, spa breaks, family fun days, holidays and more, according to the company.
Operators can also donate their points to the Jack & Jill foundation and Kepak will match their donation, it said.
The program is free to join and goes beyond rewarding customer purchases to giving points for attending training programmes or participating in market research via surveys, Kepak said.
“We’ve always appreciated repeat business from our loyal customers,” said Bláthnaid Ni Fhátharta, marketing director for Kepak foodservice & corporate communications. “The Food Alliance programme now enables Kepak to give back in a meaningful way to those customers and thank them for their dedication to our products.”
“Kepak continually explores ways to innovate and deliver solutions that will help forward-thinking foodservice operators drive customer loyalty and ancillary revenues,” Ni Fhátharta added. “Our research has revealed that a wide range of business focused rewards and services was the most important aspect of a loyalty programme to our members.”
© 2018 - Checkout Magazine by Kevin Duggan