KitKat Launches Personalised Photographic Packs Promotion
Published on Jan 24 2017 10:42 AM
KitKat has launched a promotion which will feature across a range of their products. The call to action will be rolled out across their digital and social media platforms.
Entrants will be invited to enter a code from their promotional pack onto the special website.
The winners will then be able to upload their own photo as well as personalise text to say whose break it is, for example, Siobhan’s Break. This will then be printed onto a Kitkat wrapper. The end product will posted out in a gift box (which doubles as a frame) to the winner.
Maria McKenna, Marketing Manager, Nestlé Confectionary said: “KitKat is one of the Ireland’s favourite and most iconic chocolate brands, consequently new news for the brand is certain to excite consumers and attract attention to the confectionery category in store.”
The promotion will feature across a range of KitKat packs, including four Finger and Chunky singles, multipacks and two Finger biscuit packs.
McKenna added, This promotion taps into the current trend for personalisation, giving consumers the chance to win a personalised Kitkat four Finger pack for themselves or to give to a friend or loved one. Retailers looking to maximise sales should be sure to stock up as soon as possible to ensure consumers can’t miss promotional packs when the media campaign launches and awareness is at its highest.”
© 2017 - Checkout Magazine by Donna Ahern