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Did You Know, 26 April, 2016

By Publications Checkout
Did You Know, 26 April, 2016

Did you know … Heineken has chosen Ireland as the first European country for the rollout of its new lower-alcohol option, Heineken Light? A new campaign, 'Have It All', has been developed by Rothco to support the launch, which follows research carried out by Heineken and TNS that consumers are demanding lower-alcohol beers for socialising. The ABV of Heineken Light is 3%.

Did you know … Skea Egg Farms has been listed in the top 10 of Northern Ireland’s most successful small and medium-sized companies by Ulster Business? Based at Dungannon in Co. Tyrone, Skea Egg Farms produces around eight million eggs a week for major retailers like Tesco, Sainsburys, Asda, and Marks & Spencer.

Did you know … The opening date for the new Maxol Donabate in North East Dublin has been delayed until 4 May to allow for final adjustments? Licensee for Maxol Donabate, Gerard Ralph explained that “It’s more important for us that it’s right from the outset, so to do this, we decided to allow some extra time for those finishing touches.”

Did you know … The latest €7.9 million winning Lotto ticket was bought in Londis, The Faythe, in Co. Wexford? The National Lottery says that the winning ticket was bought on 23 April, and that the winner has 90 days from the date of the draw to claim the prize.

Did you know … Tayto has unveiled its new Emoji App, which will enable smartphone users access specially-themed Mr Tayto emojis? The app is available on the App Store and Google Play, and includes 20 ‘crisptastic’ emojis to choose from.


Did you know … Cadbury Roses has been revamped with new wrappers and packaging? says that the new wrappers, which were partially introduced in 2015,  have an easy-tear jagged edge to keep the chocolates fresher for longer and to stop them from becoming accidently unwrapped in the box.

Did you know … Twitter has launched its ad 'takeover' option in Ireland, meaning that advertisers will be able to pay for prime positions on people’s screens? reports that the ‘First View’ feature lets companies pay to take the top ad slot in user’s feeds whenever they first visit the platform.

Did you know … A Belfast company is selling small bottles of Irish rain for €12 online? Speaking to, the Irish Rainwater Company said it is marketing the 25ml vial of rainwater as “a keepsake for anyone who has been to Ireland on a holiday and got caught in the rain”.

Did you know … Galway based family business, Walsh’s Bakery, in investing €50,000 in its Clifden premises before the summer season? According to The Sunday Business Post, the company, which operates a 40-seater café, cake shop and bakery, has raised the financing through crowd lending.

© 2016 - Checkout Magazine

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