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Retail Intelligence

Did You Know ... January 10, 2017

Did You Know … Maltesers has launched a billboard in London written entirely in braille? The ad features model-made Maltesers as the dots of the tactile alphabet and is part of the brand’s disability campaign.

Did You Know … Irish websites have been celebrating an African TV ad for Kerrygold? Trending news websites such as DailyEdge.ie have discovered the ad, featuring the catchy jingle, ‘Kerrygold clap clap clap your hands.’ Kerry gold is best known across North and sub-Saharan Africa for its cream milk powder.

Did You Know … The announcement of a Costcutter opening on the Malahide Road, Dublin, has gone viral on Facebook? The event invitation has apparently attracted 1,600 guests as well as 929 users ‘interested’ in going.

Did You Know … M&S are kickstarting the new year with a healthy eating campaign? The retailer is offering customers 10% off over 1,800 M&S Eat Well products from the 3rd to 16th January.

Did You Know … Ferrero is lobbying for Nutella to be classified as a jam in the United States? The reason for its actions are that it believes the American Food and Drug Administration’s guidelines on suggested serving size run counter to consumer behaviour.

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