Retail Intelligence

Lidl Ireland Introduces 'Autism Aware Quiet Evenings' Across All Stores

By Donna Ahern
Lidl Ireland Introduces 'Autism Aware Quiet Evenings' Across All Stores

Lidl Ireland has recently announced it will implement Autism Aware Quiet Evenings across its entire network of stores in Ireland and Northern Ireland from 2 April on World Autism Day.

All 194 stores 'will be prepped to have numerous sensory adjustments in place which will classify each store as being autism aware,' The German retailer said in a statement.

The changes that will be implemented include: Reduced lighting; No in-store announcements; No music; Till scan sounds lowered and Autism assistance dogs will always be welcome.

Priority queueing for customers dealing with autism as well as extra assistance upon request will also be introduced.

"Public spaces can be overwhelming for anyone with autism, we would like to support our customers who are struggling to manage tasks such as the weekly shop, by providing a calmer environment and the security of knowing that additional assistance us available if necessary,” Deirdre Ryan, head of corporate social responsibility for Lidl Ireland said.


In-Store Maps

An in-store map will also be available for children with autism to plan and organise their shopping trips which will add structure and routine to help them deal with otherwise chaotic experiences.

Due to the success of an initial trial last year and the positive feedback received from customers, Lidl is now in a position to roll this initiative out to all stores again this year and the roll-out is expected to be completed across all stores in May.

Get In Touch

Lidl is now calling out to registered Irish autism charities to get in touch if they would like to promote their work and raise awareness of autism by speaking with customers at stores nationwide during the Autism Aware Quiet Evenings.


Any charities interested in partaking are asked to email [email protected] for full details.

© 2018 - Checkout Magazine by Donna Ahern

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