Londis has confirmed sponsorship of Hell & Back for the third year, as Irish footballer Stephanie Roche reprises her role as brand ambassador.
Funds raised from the physical and mental endurance challenge will be donated to Pieta House and will talke place on the 15 June, 2019.
"This challenge gives people the chance to push themselves mentally and physically as well as have a fantastic day out," Roche said.
Londis has worked with Pieta House for several years, running the ‘for Joy’ fundraising events in support of the charity.
"We have been running the ‘for Joy’ fundraising events in support of Pieta House for four years and take great pride in working with such an important cause," said Conor Hayes, Londis Sales Director,
"Londis understands how important community spirit is and I am thrilled that our retailers will be in the middle of the action, having fun and raising funds for Pieta House.”
In 2016 a parachute jump fundraiser called ‘Jump for Joy’ raised €42,000, in 2017 ‘Climb for Joy’, a fundraiser climbing Carrauntoohil, raised €113,000 and in 2018 the ‘Cycle for Joy’ event, where participants cycled the greenway from Achill to Westport, raised €129,000 for the charity.
"Good luck to everyone, and don’t forget that Londis will be there at the finish line to offer a little piece of heaven to all after going through Hell!” Roche added.
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